During the mid-20th century, Boston targeted the South End for urban renewal, alongside the West End and other low-income communities across the city. Responding to impending displacement, the South End’s Puerto Rican residents organized to take control of their community’s destiny, forming the Emergency Tenants’ Council (ETC) and successfully negotiating the right to redevelop the land themselves. The result was Villa Victoria—a community-planned and operated housing development that would become the center of Latino life and culture in the South End. Unlike top-down redevelopment schemes that displaced residents, as happened in the West End, Villa Victoria emerged from the community’s own vision and struggle.